ABOUT JIM

ABOUT JIM LAWLESS

Jim Lawless is CEO of Symmetry International and a member of the Forbes Coaches Council.

He is a leading architect of change and has delivered for global corporations, high-growth PE-backed companies, government departments and Olympic teams. He is the high-performance team coach of choice for many senior leadership teams around the world.

Author of the international bestseller ‘Taming Tigers’, and committed to highly practical yet disruptive business advice, Jim tested the rapid adaptation framework presented in his book to become a televised race jockey within a year of starting to ride and to become the deepest British freediver in history (101m) in just 8 months of training. Both whilst delivering his day job (we all have to perform whilst we transform) and with no prior experience or physical conditioning.

In high demand as a keynote speaker, Jim is ranked #1 outside of the USA and #6 globally in the current Global Gurus motivational speaker rankings. He has addressed well over half a million people on five continents.

Jim holds a degree in Law and spent the first decade of his career working as a commercial solicitor in the City of London and then as Legal Counsel with a global tech company. He founded his learning and development consultancy, ‘Optimise’ in 2000 which has evolved into Symmetry today.

Jim was elected a fellow of the UK’s Royal Society for the Arts in recognition of his writing on culture and change.

He is father to two daughters, a helicopter pilot, a kundalini yoga practitioner and plays classical piano.

TRANSFORMATION: PROVEN AT PACE

In response to an audience challenge, Jim proved “Taming Tigers” by becoming a televised jockey in 12 months.

At the outset Jim was 3 stone (20kg) too heavy and could not even ride.

TRANSFORMATION: PRESSURE TESTED

To test his ideas on managing the neuroscience and physiology of fear (and fundraise), Jim took the British freediving record in just 8 months.

Jim is now the first Briton to dive deeper than 100m on a single breath of air.

Discover more

“Spectacular and Outstanding”

Gartner
“Over exceeded all our expectations”
Siemens
“Captivating – Inspiring – Thought Provoking”
Deloitte
“A burst of Energy”
Microsoft
“Tailored, well-aligned, relevant, inspiring and powerful!”
Virgin Atlantic
“Outstanding. You put an exclamation point on our meeting!”
Abbott
“I cannot overestimate the positive impact he had at a time when we needed it most”
Tesco
“Made them feel as though they could take on impossible challenges and be successful”
Barclays
“Challenging – a turning point for our executive team”
ATOS
“You’re making an amazing impact on the world!”
Vitality Insurance

Did you know?

Jim was elected a Fellow of the Royal Society for the Arts in 2008 in recognition of his business writing.
He started his career practicing commercial law in the City of London and in ICL/Fujitsu.
Jim has spoken to over 500,000 people on 5 continents.
Jim has a passion for motorbikes, currently riding a Triumph and a BMW.
Jim is studying to pass his helicopter pilot licence in the summer of 2019.
Jim has seen Les Miserables 6 times.
Jim’s weekend job at school was cutting glass and he can make a perfect round hole for an extractor fan in a pane of wired glass.
Jim’s first introduction to freediving was the film “The Big Blue”.
Jim’s favourite movies are The Godfather Part 1 and 2 – partly for the amazing Nino Rota scores.
Jim knows all the words to “Let it Go” and is an expert in Disney Princesses generally.
Jim found his horseracing training 5 times harder than the freediving training.
Jim used Kundalini Yoga to prepare for his Freedive.
It took Jim 12 months to reach the race track and 8 months to reach 101m using his framework.
A major reason for Jim’s freedive to 101m was to test the effectiveness of music in the neuroscience of handling fear.
Jim’s biggest audience was 3000 people at the Bellagio, Las Vegas.

Jim Lawless is one of the world’s leading motivational speakers and a pioneer in the fields of change and performance shift. He has inspired and empowered over half a million people on five continents.

What differentiates him, besides having proven his highly effective methodology personally, is his immense personal 1-1 connectivity with people in audiences of all sizes.

He brings passion, energy, interactivity and amusing elements to the stage creating an engagement that transforms mindsets with ease.

Author of the bestselling ‘Taming Tigers’ (Random House), Jim has taught the skill of change in Fortune 500 companies, Olympic and Paralympic teams, business schools and government for two decades.

In Taming Tigers Jim elaborates on how to use his highly practical rules to overcome your fears and do things you never thought you could – in both your professional and private life. Reinforced with case studies and Jim’s experience of grabbing his own Tiger by the tail!

Your people’s ability to deliver a fast, agile, courageous response to disruption (whether you’re making it or responding to it) is mission critical.

Successful teams create the clarity, cohesion and consistency to deliver bold change at pace. To do that, a new mindset and infrastructure must be consciously constructed by its members.

Jim’s unique team coaching process and the team contract it produces have enabled senior teams around the world to build that mindset and infrastructure and deliver the transformation.

Join Jim’s community of those passionate about bold, fast change.

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I am being approached all the time with new ideas and challenges from those who heard you speak … I love it!

John Rawlins

Head of Commercial Strategy & Planning, Vodafone

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JIM LAWLESS

Jim Lawless is one of the world’s leading motivational speakers, a pioneer in the fields of change and performance shift and author of the bestselling ‘Taming Tigers’ (Random House).

Join Jim’s community of those passionate about bold, fast change.

Subscribe for news and exclusive content


I am being approached all the time with new ideas and challenges from those who heard you speak … I love it!

John Rawlins

Head of Commercial Strategy & Planning, Vodafone