Jim Lawless

Most of us want to grow, improve our performance and thrive in an age of rapid transformation. That requires us to accept and manage uncertainty and risk.

We each have a system that I call our Fear Algorithm. Our Fear Algorithm is designed to keep us away from uncertainty and risk.

Intelligently managing the conflict between our purpose and our Fear Algorithm dictates the quality of our decisions, actions and results.

But our Fear Algorithm is an evolutionary wonder. It has a processing speed of around 20x the “purpose and goals” function of our brain. It is hotwired to our hormones and emotions.

This is my world. At 101 metres under the sea, onstage or team-coaching an ambitious ExCom.


Over the coming weeks I’ll share more on how we can recognise, understand and manage the Fear Algorithm to change our performance and outcomes.